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Ivy Ng: operating experience behind practical growth

Ivy Ng Bee Hui is the Founder and Principal Consultant of Brivy Solutions, combining more than 20 years of experience across health and wellness, retail, operations, executive leadership, business development, and education.

She works with founders, teams, and international wellness brands to strengthen business models, build scalable operations, implement practical technology, enter markets, and turn strategy into action.

Ivy Ng Bee Hui, Founder and Principal Consultant of Brivy Solutions
20+ yearsHealth, wellness and business leadership
FounderBrivy Solutions
Lead trainerThreeLeaf Learning Center
Regional focusSingapore and Southeast Asia

From frontline practice to executive leadership

Ivy began on the retail floor, listening to customers and learning how to make health information understandable and relevant to everyday life. She progressed through store and team leadership into operations, strengthening systems, standards, planning, and execution.

Her later executive responsibilities expanded across commercial growth, people leadership, product launches, business development, market expansion, and organisational transformation. This progression gives her a grounded view of how strategy affects customers, teams, operations, and financial performance.

Today, Ivy brings that operating perspective to Brivy’s advisory and distribution work. Her approach is direct, people-centred, and built around what a business can realistically execute.

Ivy Ng during a regional business visit in Australia

Experience that connects strategy and execution

01

Operations & systems

Strengthening workflows, standards, supply chains, team ownership, and operating discipline so businesses can deliver consistently.

02

Business model & growth

Connecting commercial strategy, brand positioning, sales channels, and execution to create practical paths for sustainable growth.

03

Market entry & distribution

Helping wellness and consumer brands assess opportunities, build channel strategies, and establish themselves in Singapore and selected regional markets.

04

Health & wellness education

Translating nutrition, aromatherapy, and wellness knowledge into responsible, practical learning for organisations and communities.

Professional profile

Ivy’s business experience is supported by formal training in nutrition and aromatherapy, together with active roles in Singapore and ASEAN’s wellness sector.

  • Bachelor’s Degree (Hons) in Nutrition
  • Aromatherapy Practitioner Certificate (IPHM)
  • Member, Singapore Nutrition & Dietetics Association (SNDA)
  • Executive Director, ASEAN Alliance of Health Supplement Associations (AAHSA)
  • Founder & Principal Consultant, Brivy Solutions
  • Founder & Lead Trainer, ThreeLeaf Learning Center

Trainer, educator, and industry speaker

As Founder and Lead Trainer at ThreeLeaf Learning Center, Ivy teaches nutrition, aromatherapy, and practical wellness. Her style is warm, grounded, and designed to help learners apply knowledge without feeling overwhelmed.

Visit ThreeLeaf Learning
Ivy Ng speaking on the Vitafoods Asia main stage
Industry speakerVitafoods Asia
Ivy Ng delivering an aromatherapy workshop
Practical educatorAromatherapy workshop
Ivy Ng conducting product sourcing and industry research at Natural Products Expo West
Market and product researchNatural Products Expo West

Connecting strategy to the systems people use every day

Brivy’s work extends from consulting into implementation: business operations software, inventory and sales workflows, customer messaging automation, professional websites, e-commerce, and integration planning.

Explore business & digital solutions

From market strategy to official distribution

Brivy Solutions is the official Singapore distributor for Green People, Brauer, TruKid, Yogourmet, and Zolli Candy—supporting brand entry, channel development, education, and growth in Singapore and selected regional markets.

“The strongest strategies are the ones people can understand, own, and put into action.”

Bring operating clarity to your next stage of growth

Business advisory, market entry, distribution, and practical execution.

Talk to Ivy